Book Description
Well-suited for the non-statistician, this applications-oriented introduction to multivariate analysis focuses on the fundamental concepts that affect the use of specific techniques rather than the mathematical derivation of the technique.
Provides an overview of several techniques and approaches that are available to analysts today — e.g., data warehousing and data mining, neural networks and resampling/bootstrapping. Chapters are organized to provide
a practical, logical progression of the phases of analysis and to
group similar types of techniques applicable to most situations.
Customer Reviews:
Best general Multivariate stats book.......2007-06-07
This is without question THE BEST introduction to Multivariate Statistics book currently available. It is designed for the user of the techniques, not someone who wants to examine the math underlying the techniques. I have created a collection of the various editions of this book and I have all of them going from the 1st edition to the current one. Personally I really likely the 2nd and 3rd editions but the current one is also very good. Whether you are interested in Exploratory Factor Analysis, Multiple Regression Analysis, Discriminant Analysis [I think that there should have been more on classification analysis in this section], Logistic regression, multivariate analysis of variance, conjoint analysis, cluster analysis, multidimensional scaling, Confirmatory Factor Analysis or Structural Equation Modeling, this book provides a good broad overview as to how to use and interpret the techniques. The key terms for each technique are defined clearly technique by technique. Having taught faculty how to teach multivariate statistics this is the book that I chose to use. It is important to remember that it is BROAD overview and if you are going to do serious analyses that you'd likely want to get additional books about the specific technique or techniques that you are going to use.
Probably the best advanced stats book ever written...GOD bless the authors!.......2007-05-12
Over the course of my undergrad, grad, and post grad, I have read a variety of statistics books. Without a doubt, Hair's Multivariate Data Analysis is THE BEST book of them all. Here is a brief outline of the awesome features of the book:
1. The book itself is very well organized - chapter order and the order within each chapter helps the reader in knowing what is coming next and provides a sense of direction. I think this is a very important feature for any book to have especially when the topics are complex and are discussed over 800 odd pages.
2. The HBAT data set that comes along with the book (or that is provided by the instructor of the course depending on the version of the book you purchase) is really a very good resource. All multivariate techniques in the book can be carried out using this data set. The data set is clearly explained at the end of the first chapter.
3. Tables of examples, the 'Rules of thumb" after each important concept discussion prove invaluable. This is akin to the managerial implication written at the end of lenghty academic articles. This is almost like saying - Here is the deal folks.....Much precise than the summary section, in bullet points, these rules of thumb acts as quick referece that captures the content of the discussion.
4. From chapter 4 onwards till the very end of the book, each chapter is divided into two halves - the first half is the concept dicsussion - in detail, with examples and in very simple and understandable language. The second half is the illustration of the discussed concept through a very elaborate example using the HBAT data set. This arrangement not only helps the reader in better understanding the complex concepts, but also allows the reader to get their hands dirty by actually working out.
5. Keywords at the begining of each chapter provides a list of all the 'jargon' that would be used in that chapter. This list provides a detail definition of each term. Many times while reading the chapter, you would come across a confusing term and in those times the keyword list can prove invaluable.
All in all, this is an invaluable book. If you are a taking stats and you have not read this book, you are missing something. In spite of all the above great things, the best feature of this book is the writing style. I have not come across a book that explains concepts is such easy to understand language but at the same time not over simplifying the subject matter.
My advanced stats became enjoyable because of this book. Really may GOD bless these authors for writing this book!!
Sure it's good, and a good price by the pund too!.......2005-10-26
A pretty good overview and a lot of in-depth material on Multivariate data analysis. Not quite a bed time read though.
I recommend this book as part of your analytical library.
If you liked this book, another good book on multivariate data analysis you may want to check out as well is Sharma, S.; Applied Multivariate Techniques, New York: John Wiley & Sons, Inc., 1996.
If you want something easier to read/more practical, and you prefer SPSS over SAS you may want to check out either `Discovering Statistics using SPSS for Windows' by Andy Field, or probably even better/simpler `SPSS Survival Manual' by Pallant.
Tom Anderson
Anderson Analytics, LLC
(...)
Good for a second stats course & reference.......2005-08-03
We used this book for our Stats 2 course in grad school, and although our professor was good enough to eclipse Hair, et al. (he had written his own Stats text), I am most pleased at how much mileage I have drawn from Hair, et al. in the years since I took the course. In my subsequent career, reviewers have often sent me back to Hair, et al. when they have questions about something I'm doing with a data analysis, so it has become an invaluable reference for that reason alone.
The chapters on structural equation modeling, MANOVA, and factor analysis are particularly useful and well-written. I recommend this book without reservations for graduate students and others who work with advanced statistics as part of their daily work.
simple but great!!.......2005-06-02
I used this book as a reference on the topics while I was working on a research project at the university. Because the book does not use complex mathematics to explain the multivariate statistics, it is easy for social sciences students to understand. Each chapter starts with an overview, step-by step procedures and ends with an example from the data set that is used throughout the book.
In addition to the common topics in multivariate, the book also includes the new analysis techniques as CHAID, neural network, and data mining.
Book Description
For graduate and upper-level undergraduate courses in Marketing Research and Marketing Data Analysis.
Marketing Research: An Applied Orientation, 5e allows students to actually
experience the interaction between marketing research and marketing decision-making.
Customer Reviews:
A bible for MR.......2007-06-02
An excellent book for those who are new to MR or for those who wants to revisit the concepts. A well organised book with many real time examples and case studies to learn the concepts from.
I consider this book as a "Must have" one for MR field.
Book Description
Now ranked the #1 selling Marketing Research book, this edition returns with an abundance of new and updated exercises, coverage, and features.
Most notable is a special emphasis on online marketing research. Nearly every chapter includes coverage on how the Internet and new technologies are impacting research methods, for better and for worse. A book cannot succeed on new features and topics alone. With every new edition, reviewers complement these authors for an approach that is innovative yet approachable and reliable. Exercises and cases have been checked for accuracy, and the authors also recruited a Blue Ribbon Panel of marketing research professionals. The Panel explores today's increasingly digital research environment from a practitioner's point of view. Chapter topics include the marketing research process and industry, determining research objectives, research design, measurement, data collection and analysis, interpreting associations among variables, predictive analysis, and preparing and presenting the research report. For an understanding and appreciation of how marketing research works in practice.
Book Description
If you want to conduct market research, but feel you have little experience in doing so, we have the ideal updated and revised resource for you! Written in an engaging and active style, the
Second Edition of
The Market Research Toolbox: A Concise Guide for Beginners describes how to think of market research in the context of making a business decision. The book begins by defining market research and discussing some of the various techniques. It then goes on to examine what objectives can be met by doing market research and the expected payoffs.
The Market Research Toolbox examines six traditional market research techniques:
• secondary research • customer visits
• focus groups • surveys
• choice modeling • experimentation
Author Edward F. McQuarrie describes how each technique works, along with its costs, uses, tips for success, and when and how to use certain techniques, as well as precautions to take while using them.
New to the
Second Edition:
- Includes new chapters on questionnaire design, sampling procedures, and data analysis to ease students into developing their own market research
- Expands the discussion of how to determine needed market research via analysis of the underlying decision problem
- Contains updated suggestions for additional reading to provide students with the most up-to-date resources on market research
- Provides an Instructors Resource CD containing PowerPoint slides, case questions, teaching notes, and a sample syllabus
The Market Research Toolbox is a valuable textbook for a variety of advanced undergraduate and graduate business courses such as Marketing Research, Marketing Management, Customer Service, Industrial Marketing, Sales Management, Consumer Behavior, and Product Development. It will also be of particular interest to product managers, research & development managers, program managers, engineers, quality professionals, and executives responsible for developing business strategies.
Customer Reviews:
An essential entry-level guide to marketing research.......2006-10-15
"If you intend to execute a particular market research project yourself, you will certainly need to read more than this book - for the sake of brevity, this book won't go into a great deal of depth on any single technique, but will merely open the toolbox and explain its contents and application," states author Edward F. McQuarrie, who clearly sums up the purpose of this book in the preface.
This book gives a clear overview of different types of market research (secondary research, customer visits, focus groups, survey research, choice modeling, and experimentation), as well as related topics such as questionnaire design, probability sampling and data analysis. The units end with clear "Do's and Don'ts,' as well as very helpful lists of suggested readings for those interested in learning more about a particular area of research.
While I found this book extremely informative, I personally would have liked a few more examples to clearly illustrate some of the points. In any case, I recommend this book to marketers, who want to learn more about the benefits and limitations of marketing research techniques.
Very Good Entry Level Overview.......2006-03-21
For beginners in marketing research, this book will give you a strong understanding of the basic approaches and the relative values of different strategies.
The best value this book should provide are to people who believe that their business is doing market research by interviewing a few customers or conducting an occasional study. This book will clearly articulate the value and the errors that limited study can offer your business or group.
Especially valuable to Product Managers, Sales People, and their managers.
Marketing.......2005-10-24
Great book for research for the non-marketing professional trying to learn more about those specific skills.
Good, but EXPENSIVE !.......2003-10-23
Well, this book covers all the essentials to conducting marketing research, or at least to understanding how it is conducted! I would have given it a fourth star if the price tag had been lower.
Remarkable and perfectly titled.......2001-09-10
If you're dipping your toes into the waters of market research, you need this book. Its title is perfect: This really *is* a toolbox, written concisely for beginners.
I bought this book when my boss assigned me a market research task that could determine company direction. He gave me the task because of my past work with surveys and usability testing. I wasn't comfortable flying by the seat of my pants on this one -- determining company direction isn't the same as determining what people didn't like about a Help system you created or determining what does and doesn't work well in a computer program's user interface.
So I bought this book, and I'm glad I did. McQuarrie minced no words in explaining what market research is and what market research can and can't do for you. He next helped me determine the real goal for my research, and showed me what market-research tools are best suited for achieving that goal. He even told me what tools *not* to use. He did all this in the first 35 pages. The rest of the book describes the tools in the box. I only read the chapters about the tools relevant to my task. Within two hours, I had learned exactly what I needed to know for success -- no more, and no less.
I especially appreciate McQuarrie's writing style, which Strunk and White would call "vigorous." He packs a lot of information into very few words.
Take note: McQuarrie explains that his book will help you determine what tools you should use and tell you the basics of using the tool. However, he cautions that you should hire specialists to actually use the tools, because there is a lot of specialized knowledge behind successfully using each one. If you're determined to use these tools yourself, McQuarrie tells you what other books to read to get started.
Book Description
Struggling with focus groups questions? Asking the right questions is critical in focus group interviewing.
Developing Questions in a Focus Group describes a practical process for identifying powerful themes and offers an easy-to-understand strategy for translating those themes into questions. Richard A. Krueger suggests ways of categorizing, phrasing, and sequencing focus group questions. Going beyond material presented in his earlier books, Krueger shares ideas for questions that get participants actively involved in the focus group interview by asking participants to make lists, create report cards, sort pictures, draw, cut and paste, or participate in a mini-debate. The results of these activities not only yield insightful information but are also interesting and fun. This book helps make the process of developing good questions doable by outlining a process and offering many examples. After reading this book, your focus groups will never be the same.
Book Description
For nearly two decades, Don Dillman's Mail and Telephone Surveys and the Total Design Method it outlined has aided students and professionals in effectively planning and conducting surveys. But much has changed since the TDM was developed in 1978. Mail and Internet Surveys: The Tailored Design Method, Second Edition, thoroughly revised and updated by the author from his classic text, addresses these changes and introduces a new paradigm that responds to the recent developments that affect the conduct and success of surveys.
In this new edition, Dillman introduces a new paradigm called "Tailored Design," which expands TDM to account for-and take advantage of-innovations such as computers, electronic mail, and the World Wide Web; theoretical advancements; mixed-mode considerations; the increasing acceptance of self-administered surveys; our better understanding of specific survey requirements; and an improved base of social science knowledge. As insightful and practical as its classic original, Mail and Internet Surveys, Second Edition is a crucial resource for any researcher seeking to increase response rates and obtain high-quality feedback from mail, electronic, and other self-administered surveys.
Topics covered include:
- Writing Questions and Constructing the Questionnaire
- Mixed-Mode Surveys
- Personal Delivery of Questionnaires
- Surveying When Speed Is Critical
- Government Surveys of Households and Individuals
- Business Surveys
- Internet and Interactive Voice Response Systems
- Questionnaires That Can Be Scanned and Imaged
Praise for the previous edition . . .
"Required reading for anyone who wants to diversify research procedures."
-Contemporary Psychology
"An excellent reference tool and valuable addition to any serious practitioner's library."
-Public Relations Journal
"The book is packed with practical suggestions that cover each task in designing andimplementing a survey."
-Social Forces
Customer Reviews:
Classic survey methods text.......2007-07-07
For anyone who conducts online surveys, especially academic researchers, this is an essential text. Dillman's text is far superior to The Survey Kit by Arlene Fink. The only criticism I would offer is that Dillman assumes researchers are designing their own online surveys rather than using commercially available websites such as Survey Monkey. I would contend that the majority of survey research is conducted on commercial websites. Although these websites are changing rapidly, I would like Dillman to address this subject as well.
Excellent Reference.......2007-06-20
Overall there appears to be some confusion over the purpose of the book, but if you are trying to improve responses and design of the actual instrument, this book is excellent. If you need help figuring out sampling and the such, you aren't ready for the book.
There are many people who do still use paper surveys and even mail them and given it's in the title, it's a bit surprising reviewers found this absurd.
Perhaps more absurd are the complaints relating to how unscientific the work is. Dillman has published a great deal in the scientific literature on how to improve the quality of the data through better visual design. That is not saying he does not understand the importance of sampling. It does indicate the book he is going to write is going to assume you have very basic understanding of survey methodology and you are looking to improve the usability of a survey with the assumption in mind.
Dillman's research provides excellent guidelines for creating visual surveys that are likely to improve the accuracy and reliability of the responses. If that's what you are looking for, it's the best book on the subject and is grounded in the literature.
If you need a book on sampling, come back to this book later.
great update.......2007-06-09
The 2007 version is a great update and had a lot of useful information for anyone conducting survey research. The update includes internet and mixed mode information that is relevant to the resources being used today.
A straight read with good illustrations of main points.
Best Survey Book Ever.......2007-05-14
Definitely a must have for anyone looking at conducting a thorough large-scale survey!
Great sourcebook but update was not complete.......2007-01-09
Overall a great book, but if an author is going to create a new edition, I think greater care is needed when updating sections. One small example is that the price of postage stamps (when discussing mail surveys) is still listed as 32 cents. Little things, but if I'm going to pay for an updated book, I expect all of the book to be updated to reflect the current state of affairs.
Average customer rating:
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Plunkett's Health Care Industry Almanac 2007: Health Care Industry Market Research, Statistics, Trends & Leading Companies
Jack W. Ed Plunkett
Manufacturer: Plunkett Research
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Plunkett's Sports Industry Almanac 2007: Sports Industry Market Research, Statistics, Trends & Leading Companies
ASIN: 1593920792 |
Product Description
Plunketts Health Care Industry Almanac is the only complete reference to the American Health Care Industry and its leading corporations. Whatever your purpose for researching the health care field, youll find this award-winning reference book to be a valuable guide. No other source provides this massive books easy-to-understand comparisons of national health expenditures, emerging technologies, patient populations, hospitals, clinics, corporations, research, Medicare, Medicaid, managed care, and many other areas of vital importance. Included in the market research sections are dozens of statistical tables covering every aspect of the industry, from Medicare expenditures to hospital utilization, from insured and uninsured populations to revenues to health care expenditures as a percent of GDP. A special area covers vital statistics and health status of the U.S. population. The corporate analysis section features in-depth profiles of the "Health Care 500"; the 500 largest and most successful for-profit firms within the health care system, from the leading companies in pharmaceuticals to the major managed care companies. Details for each corporation include growth plans, divisions, subsidiaries, brand names, competitive advantage and financial results--as well as executives by title and valuable contact information such as phone, fax, website and address. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key information, addresses, phone numbers and executive names with titles for every company profiled.
Average customer rating:
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Plunkett's E-Commerce & Internet Business Almanac 2007: E-Commerce & Internet Business Market Research, Statistics, Trends & Leading Companies (Plunkett's E-Commerce and Internet Business Almanac)
Jack W. Plunkett
Manufacturer: Plunkett Research
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ASIN: 1593920652
Release Date: 2007-02-28 |
Product Description
This new almanac will be your ready-reference guide to the E-Commerce & Internet Business worldwide! In one carefully-researched volume, you'll get all of the data you need on E-Commerce & Internet Industries, including: complete E-Commerce statistics and trends; Internet research and development; Internet growth companies; online services and markets; bricks & clicks and other online retailing strategies; emerging e-commerce technologies; Internet and World Wide Web usage trends; PLUS, in-depth profiles of over 400 E-Commerce & Internet companies: our own unique list of companies that are the leaders in this field. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in all facets of the E-Commerce Business, from online retailers, to manufacturers of software and equipment for Internet communications, to Internet services providers and much more. Our corporate profiles include executive contacts, growth plans, financial records, address, phone, fax, and much more. This innovative book offers unique information, all indexed and cross-indexed. Our industry analysis section covers business to consumer, business to business, online financial services, and technologies as well as Internet access and usage trends. The book includes numerous statistical tables covering such topics as e-commerce revenues, access trends, global Internet users, etc. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key information, addresses, phone numbers and executive names with titles for every company profiled.
Book Description
The Art and Science of Interpreting Market Research Evidence offers a complete account of the way today's researchers interpret evidence and apply it to decision making. David Smith and Jonathan Fletcher show how to assess your current deciphering processes, and present an innovative framework integrating quantitative and qualitative approaches for analysing complex data-sets. With its holistic approach to interpretation and its 10-step process for making it work in practice, this book will equip you with a deep understanding of data analysis and ultimately improve your judgment to produce better business decisions.
"This is modern commercial research, where the mind of the researcher is finally acknowledged as admissible data. Prior knowledge, pragmatism, experience are all robust grist to the 'holistic' research mill. A must-read for anyone getting to grips with 21st century market research." Virginia Valentine, Semiotic Solutions
Download Description
The Art and Science of Interpreting Market Research Evidence offers a complete account of the way today's researchers interpret evidence and apply it to decision making. David Smith and Jonathan Fletcher show how to assess your current deciphering processes, and present an innovative framework integrating quantitative and qualitative approaches for analysing complex data-sets. With its holistic approach to interpretation and its 10-step process for making it work in practice, this book will equip you with a deep understanding of data analysis and ultimately improve your judgment to produce better business decisions.
Customer Reviews:
Excellent text - should be standard issue in market research organisations........2006-01-04
UK researchers Smith & Fletcher write clearly with a fine knack of turning the art and science of research analysis into a logical, well-explained process that incorporates not just hard quantitative evidence, but also qualitative research as well as - and this is what takes the book ahead of the field - the experience and judgment of the researcher as well. In essence they advocate a more holistic approach to incisive market research analysis: don't rely on one source, weigh up the broad spectrum of evidence, allow for imperfect data, apply some of your own knowledge filters (in my company and others these are simply known as BS Detectors)and don't forget to try reframing the data: looking at it from different contexts.
The techniques are all well explained, (including the mathematical techniques, not just the conceptual) and the authors do an admirable job of summarising their main points and making this a user-friendly "how-to" guide. Well done.
You can even go on-line and share with your colleagues an on-line tutorial based on this volume: so this text makes a really effective platform for training new staff and providing a refresher for more experienced researchers who may intuitively do a good job but may be assisted with a spritzer of more holistic thinking as well as with a re-establishment of first principles.
I do have criticisms of this book, and for these I've deducted one star.
My main criticism: the authors quite openly hold back some of their more progressive thinking, so what we get is a great roadmap that takes us to the goldfield, but doesn't quite help us hit paydirt. I found this particularly with their frequent reference to Bayesian thinking - an idea they raise but don't really explore. As such, I feel the book is somewhat "5 years ago" and could easily withstand an updating in the near future.
Having said that; any book that gives analysts and market researchers the state of the art, even of 5 years ago, is still way ahead of most of the volumes on the market. Market researchers are not brilliantly served by the publishing marketplace, and most texts are either too statistically focused (they seem to forget that survey data is pretty lumpy, categorical stuff based on questions that ask humans to somehow quantify their complex feelings)or too far based in marketing without giving us the crunch we need to turn data into hard-core insights. Most are simply too shallow - Research 101 written for marketers but not research practitioners.
Not here. This volume strikes a fine pragmatic, realistic balance in showing us how to use not just the mathematical tools we have available, but also our brains as experienced researchers confronting an array of soft and hard evidence. Art and science.
The authors successfully structure the big picture in a way that helps researchers navigate more clearly through research and analysis challenges.
I've recommended this volume to many colleagues senior and not so senior. If you're in market research you'll find this very useful both for you and your team.
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- Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
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